After the success of “The World is Flat”, Friedman turns to the negative effects of the globalization; the global warming and its the chilling consequences in his new book “Hot, Flat and Crowded – Why We Need a Green Revolution–And How It Can Renew America”. He makes an argument that America needs a big problem to re-motivate itself. It was a dominant force in the industrial and information era. But as the world gets hotter — due to greenhouse emissions by increasing spread of the technology, flatter — due to IT and communications revolution and crowded — due to population growth, America needs to provide leadership in providing sustainable solutions to the world.
The book gives a good insight into the global warming. Though I have been aware of the term, it was eye-opening because of the different examples and quotes. Friedman proposes many ideas, some of which are intriguing. e.g. establish a floor price of $5 per gallon on gasoline for next N years. This will motivate the alternative energy industries to accelerate their development of their technologies. (He also argues the government will get benefited (because of the tariff collected), but that point is debatable, because the oil-producing nations will immediately bump their prices up to extract the profits). He also dreams up some scenarios of energy technology companies coming up with energy dashboards to help you monitor and optimize your energy usage. There are some examples of how going green helps the US military gain an upper hand. (It seems a lot of money is spent by the military in air-conditioning! By building unconventional and greener bases, they reduce or eliminate the demand for transporting gasoline to the bases, thus saving money and the lives of people who transport the gasoline!)
Overall, I liked this book a lot. It surely increased my awareness to the global warming and taught me to look at all perspectives (including the negative externalities) of different alternatives.
Some links:
- Here is an interview of Friedman by the funny man Colbert.
- An interview of Friedman by Fareed Zakaria.





Against All Enemies: Inside America’s War on Terror
Think and Grow Rich by Napoleon Hill – about creating a burning desire to achieve success and generating ideas.
Digital Fortress by Dan Brown – I was fascinated by earlier two books by Dan Brown – Angels and Demons and The DaVinci Code and this one deals with topics that are dearer to me – Security, Encryption, NSA. But I did not find it as gripping as the first two. I was particularly turned off by the concepts (e.g. mutation strings) that the author tries to create for the story to advance, such things just turn the brain off. (That makes me think that maybe I enjoyed the first two books because I do not have any knowledge about the topics of Pope, Illuminati, Christian history)
Deception Point – by Dan Brown. This was even more boring about a new discovery by NASA, the politics, cover-ups, yawn…


Blink : The Power of Thinking Without Thinking
How to Win Friends and Influence People by Dale Carnegie
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
The Psychology of Achievement: Develop the Top Achiever’s Mindset
21 Secrets to Success
Lead The Field
The Psychology of Winning
Crucial Conversations: Tools for Talking When Stakes are High
Jack: Straight from the Gut
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
The Innovator’s Dilemma
The Automatic Millionaire